Social Media Buyer (Middle)


Genesis is looking to hire a Social Media Buyer (Middle) to one of its core Social Discovery projects - mobile app with millions of installs, monthly active users and hundreds of thousands of users online.

As a player on the media buying team, you will lead by example as you manage, grow, and optimize mobile user acquisition programs across Facebook. This role will be 100% dedicated to our mobile business, with the goal to drive new users to our top grossing mobile apps on iOS and Android via paid media.

The successful candidate will be a data and process-driven mobile marketer with knowledge of the mobile/app marketing space, will have proven track record in media buying teams, will be an organized self-starter, will have excellent communication skills, and will be detail-oriented and data-driven. Experience with Snapchat, AdWords and AppleSearch would be a great plus.

Main responsibilities:

  • Dig deep into campaign and app store performance data to identify opportunities for improvement and spend optimization. Be prepared to test quickly and often!;
  • Monitor ad spend across top ad channels (led by Facebook and Snapchat);
  • Use data to develop strong hypotheses, independently solve problems and provide actionable insights;
  • Deliver product marketing analysis and make asset recommendations to optimize performance through rapid, data-driven iteration and A/B testing;
  • Monitor key trends in gaming across marketing channels and ASO strategies, then apply them;
  • Closely cooperate with product, design dev teams to directly influence the product, its performance and strategy.

Key qualifications of ideal candidate:

  • 2+ years experience with Facebook Ads;
  • 1+ years experience with Snapchat;
  • 2+ years experiencing running analysis delivering qualified users while maintaining ROI and budget;
  • Strong analytical skills and ability to make data-driven decisions;
  • Strong eye for all things creative (creative management, A/B testing etc);
  • Self-motivating and self-starting: proven track record in personal initiatives;
  • Creative thinking and experience in close cooperation with product and design teams;
  • Experience with SQL, Vertica, and Tableau would be a plus.

We offer:

  • Competitive salary and good compensation package – for experienced candidates with a proven track record, we offer a performance-based bonus/option system; official employment;
  • Strong and enthusiastic team - you will have the opportunity for knowledge sharing, learning, and professional self-development;
  • Interesting and challenging tasks - being responsible for a part of company's finances you will prepare reports, solve diverse and challenging issues, communicate with people within the company as well as with our partners.
  • Convenient working conditions - comfortable office located in 5 minutes from Taras Shevchenko metro station. Flexible working hours;
  • Sports and healthcare - running, swimming, football, basketball and other sports activities supported by the company; corporate doctor always ready to help if you feel sick;
  • Exceptional opportunities for professional growth - in-house training sessions and seminars, corporate library, English classes.
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